Sell more of your boat stuff - Advertise on First Boat

Banner & Text Advertising

The FirstBoat website receives hundreds of thousands of pageviews (not just "hits") from boaters each month seeking products and information related to boating. Many of these visitors have not yet formed an attachment to any brand or manufacturer of boats or boat products. FirstBoat's content is organized to allow advertisers to promote their brand in front of a specific audience. For example, a boat graphics company might sponsor FirstBoat's "how to name your boat" pages, where the interest level for their services would be the highest. Customizable packages are available to fit your needs and budget. Contact us to discuss advertising on FirstBoat and the Nautical Sites Network.

Who visits FirstBoat.com?

A visitor survey conducted in the spring of 2006 showed the following profile of FirstBoat.com visitors:

Percentage of visitors that plan on purchasing a boat in the next 6 months: 44%

Have at least a 4-yr college degree or more: 51%

Have a HHI over $100k: 40%
In 2007, $500,000 in used boats and boat products were sold on eBay from people who clicked to eBay directly from FirstBoat.com.
Does this audience meet your advertising needs? FirstBoat can build a custom program with you to help generate more business for your marine-related company. Contact us to discuss your advertising initiatives now.

How do boaters find FirstBoat?

We utilize the Nautical Sites Network and search engine optimization (see sidebar) to drive natural traffic to FirstBoat.com. Additionally, we have partnerships with boating-related companies such as MarinaLife.com, UsedBoats.com and BoatTest.com. The many great sites that link to us include Bayliner, Four Winns, National Boat Owner's Association (nboat.com), California Dept of Boating Waterways and Pennsylvania's Fish & Boat Commission. View more of the sites that link to FirstBoat.

Sponsor the FirstBoat.com Boat

An exciting and unique marketing opportunity exists for a boat manufacturer or dealer:
FirstBoat is currently seeking a sponsor to supply the company with a boat that would serve as FirstBoat's official First Boat. This is an opportunity for tremendous international exposure, as your brand and boat would be written about time and time again. The boat would be prominently marked with the sponsor's logo. The boat would be the "star" of most of the website's stories and adventures, and serve as an office from which much of this publication's content would be produced. The preferred vessel would be a new 30 to 40 ft cabin cruiser, outfitted with electronics and gear. Contact us for more information about providing us with a boat in exchange for serious promotion of your brand.

Investment opportunity

The Nautical Sites Network of web-based boating properties is seeking an investment partner. We're not looking hard, but we're open to offers. Even with the company's current "shoestring" budget, the websites continue to generate a profit from a combination of advertising, affiliate commissions and product sales. Each year, the sites continue to grow in content and traffic. However, with the proper funding, the web properties could grow even more aggressively and provide a significant and rapid return on investment. This group of websites could provide an excellent opportunity for any firm looking to expand into luxury marketing with our wealth of boat-buying visitors. Contact us to discuss investing in FirstBoat and the Nautical Sites Network.